Increasing satisfaction doesn’t always require costly service improvements – sometimes shifting expectations is equally effective for much less investment.
Members of Marketing Week’s new CX50 list, compiled in partnership with Zone and Cognizant, explain how individuals can make a difference to the customer experience and drive change even in traditional businesses.
With the marketing landscape evolving at pace, marketing leaders must never stop learning if they want to still be at the top of their game in years to come.
Peter Field says criticism of his research was launched before his full findings were released, stating backlash was “emotional” instead of “rational”.
A good grip on pricing is a sign of a strong brand, and several behavioural studies offer insights into effective pricing strategies.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
As Marketer of the Year, Camelot CMO Keith Moor believes being an effective marketing leader comes down to building credibility by delivering on promises and having a curious mind.