Marketoonist on the ‘new normal’
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Marketoonist on communicating in a crisis
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Watch: The Marketoonist on the importance of humour right now
Marketing Week ReportersAs coronavirus continues to impact marketers’ behaviour, Tom Fishburne explores why humour is important in tough times both for communicating with customers and your teams.
Marketoonist on resilience and change
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Coca-Cola, Adidas, Diageo: 5 things that mattered this week and why
Marketing Week ReportersAdidas channels ‘rebellious spirit’ for new campaign Adidas is on a mission to make consumers feel optimistic. The brand itself has plenty to look forward to with the rescheduled Olympics and Euro 2020 tournament on the horizon. The summer of sport aside, the sportswear giant also has some pretty hefty targets of its own. Adidas […]
P&G’s Marc Pritchard: ‘I fire and rehire myself every 18 months’
Michaela JeffersonProcter & Gamble’s chief brand officer reveals how he stays “fresh” and inventive after nearly four decades with the company.
Confidence edges up but consumers remain cautious
Lucy TesserasConsumer confidence continues to lift as people respond positively to news of a rebound for the economy during the second half of the year, but new variants and inflation are still cause for concern.
How Bloom & Wild is using TV to drive brand fame
Michaela JeffersonBy introducing brand-focused TV advertising into its marketing mix, online florist Bloom & Wild has recorded significant improvements in awareness, consideration, and even in its share of search.
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