The media industry faces a tough challenge as concerns around fake news rise, meaning advertisers associated with those media outlets could run the risk of being tarred by the same brush.
Take a look at the profiles below; if any of these characters sound familiar I suggest you update your LinkedIn profile immediately.
When Guinness first showed its now famous ‘Surfer’ ad to audiences they weren’t impressed but both brand director at the time Andy Fennell and AMV’s Walter Campbell were convinced they were on to a winner.
Five brands have been shortlisted for the 2021 Marketing Week Masters Brand of the Year, with the winner to be announced in October.
The shortlist for the Marketing Week Masters Brand of the Year has been revealed, and now it’s your chance to have a say in who wins.
As we make the transition from full remote working to hybrid workplaces, have brands done enough to address the reality of employee burnout and mounting stress after well over a year of lockdown?
Economist Grace Kite explains what econometric modelling is and how it can be used to “untangle” different sales drivers.