The media industry faces a tough challenge as concerns around fake news rise, meaning advertisers associated with those media outlets could run the risk of being tarred by the same brush.
Take a look at the profiles below; if any of these characters sound familiar I suggest you update your LinkedIn profile immediately.
When Guinness first showed its now famous ‘Surfer’ ad to audiences they weren’t impressed but both brand director at the time Andy Fennell and AMV’s Walter Campbell were convinced they were on to a winner.
Getting bikers to talk about safety required some lateral thinking from Highways England.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the need to market market research to the marketing strategy behind Yum! Brands, it’s been a busy week. Here’s my take.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Marketers are fond of declaring consumers don’t trust ads but the data doesn’t support it – only that they don’t like them, which is a different problem.