Marketoonist on the silo mentality
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Walkers launches biggest ever marketing campaign as it looks to ‘rejuvenate the brand’
Molly FlemingWalkers has enlisted the help of the Spice Girls as it looks to create “talkability” around the brand and boost its appeal among “millennial families”.
For career success, relevance trumps being cool
Thomas BartaIt’s easy to become swept up in eye-catching projects but as the demise of the Airbus A380 proves, ideas must also be relevant to thrive.
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Lidl on its new marketing campaign: We want to be as famous for quality as we are for price
Ellen HammettLidl is focusing on the ‘big on quality’ aspect of its brand strapline, rather than ‘Lidl on price’, as it looks to make its points of difference clearer and convince more shoppers to “keep coming back”.
Business outcomes and memories not clicks: Your Marketing Week
Russell ParsonsAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From P&G’s advice to prioritise business outcomes to why memories matter more than clicks, it’s been a busy week. Here is my take.
How one pub chain has ‘evolved’ its brands to win over young people post-pandemic
Niamh CarrollMitchells & Butlers has just refreshed three of its core brands – O’Neill’s, Ember Inns and Sizzling Pubs – to help retain the younger consumers it attracted during the pandemic.
Robinsons and Wimbledon end partnership after 86 years
Niamh CarrollThe “quintessentially British” partnership has come to an end after 86 years, with Robinsons saying it is now focusing on “broadening its summertime reach”.
‘Don’t be afraid of consistency’: Marketers on the driving factors behind effective advertising
Michaela JeffersonThe marketers behind two highly effective Marmite and Aldi ads explain what it takes to build a creatively effective campaign.