Marketoonist on the silo mentality
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Walkers launches biggest ever marketing campaign as it looks to ‘rejuvenate the brand’
Molly FlemingWalkers has enlisted the help of the Spice Girls as it looks to create “talkability” around the brand and boost its appeal among “millennial families”.
For career success, relevance trumps being cool
Thomas BartaIt’s easy to become swept up in eye-catching projects but as the demise of the Airbus A380 proves, ideas must also be relevant to thrive.
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Lidl on its new marketing campaign: We want to be as famous for quality as we are for price
Ellen HammettLidl is focusing on the ‘big on quality’ aspect of its brand strapline, rather than ‘Lidl on price’, as it looks to make its points of difference clearer and convince more shoppers to “keep coming back”.
Former Centaur boss Andria Vidler named Tag EMEA CEO
Russell ParsonsFormer EMI CEO and BBC marketer will join marketing production services provider in January.
Brands risk losing billions if they don’t improve online accessibility
Molly FlemingBrands need to ensure their websites are accessible to disabled people or risk losing out on £249bn a year.
After 30,000 connections, I’m all LinkedOut
Mark RitsonOur columnist finds to his horror that he’s reached his limit of LinkedIn connections, with requests building up faster than he can cull.
Signs of the time: Why digital signage is on the rise
Ann McLaughlinArtificial intelligence and advances in screen hardware offer big new opportunities for digital out-of-home advertising to offer impact and interactivity.