Walkers has enlisted the help of the Spice Girls as it looks to create “talkability” around the brand and boost its appeal among “millennial families”.
It’s easy to become swept up in eye-catching projects but as the demise of the Airbus A380 proves, ideas must also be relevant to thrive.
Lidl is focusing on the ‘big on quality’ aspect of its brand strapline, rather than ‘Lidl on price’, as it looks to make its points of difference clearer and convince more shoppers to “keep coming back”.
Former EMI CEO and BBC marketer will join marketing production services provider in January.
Brands need to ensure their websites are accessible to disabled people or risk losing out on £249bn a year.
Our columnist finds to his horror that he’s reached his limit of LinkedIn connections, with requests building up faster than he can cull.
Artificial intelligence and advances in screen hardware offer big new opportunities for digital out-of-home advertising to offer impact and interactivity.