Marketoonist on the silo mentality
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
RNIB on breaking down barriers so people see the person not the sight loss
Molly FlemingThe charity saw its 150th anniversary as an opportunity to shed its “institutional” image with a humorous new campaign and strategy that will see it become “an agent for change”.
Businesses must reposition marketing to attract young talent
Charlotte RogersIf businesses are to attract and excite the next generation they need to ensure they correctly communicate the wealth of opportunity a career in marketing can provide.
Help secure the future of marketing: Become an ambassador and inspire the next generation
Marketing Week ReportersWe are searching for 50 marketers in their 20s to help inspire the next generation about the opportunities a career in marketing can provide. Applications close next week.
Reddit on why brand safety is ‘not an issue’ on its platform
Matthew ValentineConfident brand safety will not be an issue on its platform, Reddit is branching out to the UK in a bid to serve its second biggest market.
Diageo, John Lewis, Camelot: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Marketers misunderstand the two tasks of online advertising
Grace KiteConfusion over the twin functions of digital advertising could lead marketers into flawed decision making, especially when ads used to signpost customer journeys are treated as if they can generate demand.
Brand strategy and distinctive assets: Your Marketing Week
Russell ParsonsEvery Friday afternoon, I look at the key stories of the week, offering my thoughts on what they mean for you and the industry. This week, it is all about brand strategy – from Tesco’s master brand approach to OS’s aim to boost mental availability. Here is my take.
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