The charity saw its 150th anniversary as an opportunity to shed its “institutional” image with a humorous new campaign and strategy that will see it become “an agent for change”.
If businesses are to attract and excite the next generation they need to ensure they correctly communicate the wealth of opportunity a career in marketing can provide.
We are searching for 50 marketers in their 20s to help inspire the next generation about the opportunities a career in marketing can provide. Applications close next week.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From marketers championing their true purpose to the return of KFC’s ‘Finger lickin’ good’ strapline, it’s been a busy week. Here is my take.
Neuroscience shows how brands use (and misuse) stories when trying to connect with consumers.
The travel accommodation business cut sales and marketing spend by 28% to $229m over the first quarter of 2021, “primarily” a result of slashing performance marketing investment.
Being consumed by ‘work about work’ is leading to heightened burnout and imposter syndrome among marketers, but new research from Asana sheds light on a way out.