Marketoonist on the silo mentality
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
RNIB on breaking down barriers so people see the person not the sight loss
Molly FlemingThe charity saw its 150th anniversary as an opportunity to shed its “institutional” image with a humorous new campaign and strategy that will see it become “an agent for change”.
Businesses must reposition marketing to attract young talent
Charlotte RogersIf businesses are to attract and excite the next generation they need to ensure they correctly communicate the wealth of opportunity a career in marketing can provide.
Help secure the future of marketing: Become an ambassador and inspire the next generation
Marketing Week ReportersWe are searching for 50 marketers in their 20s to help inspire the next generation about the opportunities a career in marketing can provide. Applications close next week.
Futurist Tracey Follows on the tech that will impact marketing in the ‘postnormal’ era
Marketing Week ReportersFrom the digital after-life to the growth of synthetic media, futurist Tracey Follows sets out the key trends that will shape the marketing industry over the next five years.
Brands rally behind mentoring initiative to serve marketing’s ‘lost generation’
Charlotte RogersThe School of Marketing is launching Mentoring Gen Z, which aims to connect young people with marketing leaders from brands including Boots and Direct Line in a bid to avert the “ticking timebomb” of youth unemployment.
Marketoonist on culture of new ideas
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
What skills will marketers need to face the post-pandemic world?
Megan TatumFrom nurturing a fierce curiosity in customer behaviour, to becoming more agile and honing their digital skills, marketers must be prepared to upskill if they want to futureproof their careers in 2021 and beyond.
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