Marketoonist on the silo mentality
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
The charity saw its 150th anniversary as an opportunity to shed its “institutional” image with a humorous new campaign and strategy that will see it become “an agent for change”.
If businesses are to attract and excite the next generation they need to ensure they correctly communicate the wealth of opportunity a career in marketing can provide.
We are searching for 50 marketers in their 20s to help inspire the next generation about the opportunities a career in marketing can provide. Applications close next week.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?