Marketoonist on the 7 types of LinkedIn request
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
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How to sell yourself on LinkedIn
Michael BarnettAs LinkedIn hits 20 million members, data from the network reveals the most overused buzzwords and commonly claimed skills on marketers’ profiles.
LinkedIn’s strategy pays off
Lara O'ReillyLinkedIn’s CEO Jeff Weiner described 2012 as a “transformative year” for the professional social network. The careful steps it has taken to improve value for users as well as its stock holders are showing signs of long-term pay off.
LinkedIn: how it can be used to improve business
Josie AllchinClick here to read the main feature: benchmark your social media O2’s head of social media gives his opinion on the value of the social web Burberry has no problem in investing in social media, click here to see why What other social media sites are brands using? Click here to find out Marketers may […]
Does your advertising pass the ‘give peas a chance’ test?
Matt StockbridgeIf you have had success with a campaign it is tempting to over-analyse and post-rationalise. Don’t. Just move on and get some perspective.
User testing: An introduction for marketers
Econsultancy TeamMaking a start in user testing? Econsultancy offers an overview to help marketers understand the discipline.
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Commercial TV’s decline is faster than we thought, but no one knows what’s next
Mark RitsonThere is a growing sense that reaching giant audiences to build brands in the decade ahead is going to be more difficult.
Cadbury and the National Trust end 13-year Easter egg hunt deal
Molly FlemingThe £7m partnership that saw National Trust properties host Cadbury-branded Easter egg hunts is ending as both companies shift the focus of their marketing activities around Easter.