Marketoonist on the 7 types of LinkedIn request
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
How to sell yourself on LinkedIn
Michael BarnettAs LinkedIn hits 20 million members, data from the network reveals the most overused buzzwords and commonly claimed skills on marketers’ profiles.
LinkedIn’s strategy pays off
Lara O'ReillyLinkedIn’s CEO Jeff Weiner described 2012 as a “transformative year” for the professional social network. The careful steps it has taken to improve value for users as well as its stock holders are showing signs of long-term pay off.
LinkedIn: how it can be used to improve business
Josie AllchinClick here to read the main feature: benchmark your social media O2’s head of social media gives his opinion on the value of the social web Burberry has no problem in investing in social media, click here to see why What other social media sites are brands using? Click here to find out Marketers may […]
How the role of content is changing in 2024
Marketing Week PartnerThe rules of content marketing are evolving faster than ever – here’s why.
Unilever CEO: More focused business is delivering ‘improved’ growth
Niamh CarrollUnilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s invests in marketing capability and agency relationships as it eyes growth
Molly InnesSainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
What great customer experience looks like in financial services
Marketing Week ReportersThe sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.