Marketoonist on the 7 types of LinkedIn request
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
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How to sell yourself on LinkedIn
Michael BarnettAs LinkedIn hits 20 million members, data from the network reveals the most overused buzzwords and commonly claimed skills on marketers’ profiles.
LinkedIn’s strategy pays off
Lara O'ReillyLinkedIn’s CEO Jeff Weiner described 2012 as a “transformative year” for the professional social network. The careful steps it has taken to improve value for users as well as its stock holders are showing signs of long-term pay off.
LinkedIn: how it can be used to improve business
Josie AllchinClick here to read the main feature: benchmark your social media O2’s head of social media gives his opinion on the value of the social web Burberry has no problem in investing in social media, click here to see why What other social media sites are brands using? Click here to find out Marketers may […]
The value of marketing and brand revamps: Your Marketing Week
Lucy TesserasAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the downside of focusing on ROI to Tesco’s assertion that marketing is “mission critical”, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
Don’t waste a good crisis – take the opportunity to rebuild your strategy
Ben RhodesAs we come out of lockdown, solid foundations and a clear brand strategy are vital to guide short-term tactics and ensure long-term shareholder value, former group marketing director at Royal Mail.
Tesco’s brand director to step down after completing brand turnaround
Lucy TesserasMichelle McEttrick is leaving the supermarket after six years having played a “key role” in the turnaround of the Tesco brand.
A third of marketers anticipate an imminent rise in job opportunities
Michaela JeffersonMarketers are feeling optimistic about employment prospects as the UK’s lockdown restrictions ease, following a year marred by redundancies and furlough.