Marketoonist on understanding the target
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Marketoonist on market research
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketoonist on focus groups
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketoonist on marketing for Gen Z
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
How five brands used affiliate marketing to boost business in 2024
Marketing Week PartnerElevating customer experience, facilitating ‘win-win’ brand partnerships and reconnecting with ‘lost’ customers; there’s much more to affiliate marketing than you realised.
Why It Works: How Oasis definitely (maybe) applied behavioural science to ticket sales
Richard ShottonIf you managed to buy a ticket for the Oasis reunion shows, the chances are a powerful behavioural science bias was influencing your decision.
Understanding AI ‘critical’ for B2B marketers to futureproof
Charlotte RogersGetting to grips with AI will be more important for B2B marketers over the next three years than understanding data or cross-functional collaboration, according to new data.
‘Intentional about being distinctive’: How one cleaning brand is looking to create its own ‘white space’
Grace GollaschDTC cleaning brand Purdy & Figg is on a mission to drive growth in a new category by “reimagining” the cleaning experience.