Marketoonist on unsubscribing from newsletters
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Recommended reading: Mentoring skills and identifying toxic work cultures
Erin LyonsMarketing Week reviews the latest books, blogs and articles for marketers.
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How marketing salaries stack up in 2019
Marketing Week ReportersWe have gathered together data from Marketing Week’s 2019 Career and Salary Survey to provide a quick look at key findings, including marketing salaries by seniority as well as the pay gap across sectors.
Boohoo, BA, MoneySuperMarket: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
The value of marketing and brand revamps: Your Marketing Week
Lucy TesserasAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the downside of focusing on ROI to Tesco’s assertion that marketing is “mission critical”, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
Don’t waste a good crisis – take the opportunity to rebuild your strategy
Ben RhodesAs we come out of lockdown, solid foundations and a clear brand strategy are vital to guide short-term tactics and ensure long-term shareholder value, former group marketing director at Royal Mail.
Tesco’s brand director to step down after completing brand turnaround
Lucy TesserasMichelle McEttrick is leaving the supermarket after six years having played a “key role” in the turnaround of the Tesco brand.
A third of marketers anticipate an imminent rise in job opportunities
Michaela JeffersonMarketers are feeling optimistic about employment prospects as the UK’s lockdown restrictions ease, following a year marred by redundancies and furlough.