Marketoonist on unsubscribing from newsletters
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Marketing Week reviews the latest books, blogs and articles for marketers.
We have gathered together data from Marketing Week’s 2019 Career and Salary Survey to provide a quick look at key findings, including marketing salaries by seniority as well as the pay gap across sectors.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.