Marketoonist on the state of user experience design
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Why direct-to-consumer beauty brand Glossier is ripping up the marketing playbook
Charlotte RogersSince launching online in 2014, Glossier has attracted a legion of hardcore fans with its straight-talking approach to beauty that shuns “stale retail” in favour of complete customer centricity.
How Nationwide gave diversity a voice
Marketing Week ReportersNationwide’s ‘Voices’ campaign achieved a double-pronged goal of providing a platform for diverse creative voices across the UK and helping grow the building society’s share of switched accounts to 20%.
What is programmatic advertising? A beginner’s guide
Charlotte RogersAs programmatic evolves into digital out-of-home, TV and audio, it is more important than ever to get to grips with the basics in order to devise an optimised strategy.
Watch: Ritson on how Snickers perfectly balanced differentiation and distinctiveness
Marketing Week ReportersMarketing Week columnist Mark Ritson explains how the Mars-owned brand turned around falling sales by introducing clearer positioning and making better use of its brand codes.
Monzo sees ‘insane’ growth after running first TV ad campaign
Sarah VizardThe digital bank’s marketing boss says its first TV ads “show the power of traditional advertising”, although its community and organic word-of-mouth remain key.
Retail footfall, FMCG profitability, empathy in marketing: 5 killer stats to start your week
Erin LyonsWe arm marketers with all the numbers they need to tackle the week ahead.
Navigating the martech maze: How to meet expectations
Morag Cuddeford-JonesThe final instalment in our series looks at having the right implementation in place to ensure marketers get the best out of martech in terms of value and creativity.
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