Marketoonist on valuing privacy
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Very kicks off Christmas TV campaign with 85 days still to go
Michaela JeffersonA 30-second TV spot will launch a multimedia Christmas campaign tonight, as the online retailer targets consumers who like to plan ahead for the festive period.
PepsiCo credits ‘strong’ innovation pipeline with driving top line growth
Manny PhamThe parent company of brands including Pepsi, 7 Up and Doritos reported a “strong” net revenue growth of 11.6% to $20.1bn over the third quarter of 2021.
Marketers on the ‘game-changing’ impact of menopause awareness
Charlotte RogersWith 47% of the public saying menopause is still a taboo topic, marketers are fighting to raise awareness of the symptoms and take the pressure off women, enabling them to enjoy fulfilling careers well into their 50s and beyond.
How Coca-Cola maintained “human-centric” insight throughout the pandemic
Manny PhamCoca-Cola had young participants take part in a digital diary during lockdown to gauge consumer habits and ensure marketing activations remained relevant.
Comedy legend John Cleese on why less work and more play aids creativity
Matthew ValentineA firm believer that creativity can be taught, Cleese also notes that the people in charge of companies seldom understand the process.
Direct Line, KFC and Camelot win big at the Marketing Week Masters awards
Marketing Week ReportersCongratulations to all the winners of this year’s Marketing Week Masters awards, including Grand Prix winner Direct Line Group and Brand of the Year KFC.
Consumer confidence ‘derailed’ amid petrol and energy crises
Michaela JeffersonWith Christmas only two months away, confidence in personal finances, the wider economy and major purchase intention have all taken a “worrying” slip.
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