As the Covid-19 outbreak continues to cause global uncertainty, UK marketers are delaying campaigns, reviewing budgets and pausing product launches.
Marketers are concerned that working remotely during the global Covid-19 outbreak could compromise their businesses and intrude on their personal lives.
Every Friday afternoon, I will analyse the key stories of the week, offering you my personal take on what they mean for you, your job and the industry. From the impact of the coronavirus, to the future of loyalty and a deep dive into B2B marketing, it’s been quite the week on Marketingweek.com. Here is my take.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From celebrating marketing effectiveness to learning from Boots’ CFO about how to strengthen the tie between marketing and finance, it’s been a busy week. Here is my take.
BT Sport head of marketing Ed Cracknell says strong creative work can still be produced on a budget, if marketers allow their agencies the time and freedom to create bold ideas.
Plans to expand staffing levels have now been recorded for three successive quarters, signalling progressively stronger conviction in employment growth expectations.
Coca-Cola had young participants take part in a digital diary during lockdown to gauge consumer habits and ensure marketing activations remained relevant.