As the Covid-19 outbreak continues to cause global uncertainty, UK marketers are delaying campaigns, reviewing budgets and pausing product launches.
Marketers are concerned that working remotely during the global Covid-19 outbreak could compromise their businesses and intrude on their personal lives.
Every Friday afternoon, I will analyse the key stories of the week, offering you my personal take on what they mean for you, your job and the industry. From the impact of the coronavirus, to the future of loyalty and a deep dive into B2B marketing, it’s been quite the week on Marketingweek.com. Here is my take.
As the coronavirus crisis worsens, brands would do well to remember people just want access to the services they need and signs that brands are helping.
Her departure has prompted the airline to restructure its board so that marketing, customer, digital and insight will now report into EasyJet’s chief commercial officer.
As the travel industry faces a crisis amid closed borders and grounded flights, Skyscanner is using its marketing to offer people hope and build trust in the brand.
As we look to a future when the Covid-19 crisis has abated, brands have the power to unite us, inspire us and forge a new way forward if they are willing to try.