Marketoonist on optimising content
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Marketoonist on one-to-one marketing
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The best of the Marketoonist 2016
Rachel GeeFrom Brexit and hacking scams to zero-based budgeting and the rise of the digital duopoly, 2016 has been a busy year. And it wouldn’t have been the same without the Marketoonist’s take on the industry to get us through. Here are some of his top cartoons from the past year.
Marketoonist on how not to do market research
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Coty: Improving marketing ROI is a daily focus
Niamh CarrollEager to explore “whitespace opportunities”, Coty claims consumers will continue to buy despite rising inflation as beauty products are essential to their daily lives.
KFC-owner hails ‘balanced’ premium and value offer as earnings climb
Michaela JeffersonYum! Brands’ net sales increased 7% to $2bn (£1.7bn) in its fourth quarter, while global same-store sales increased 6%.
How Guinness became Britain’s most popular pint
Mark RitsonGuinness is the rare example of a brand with solid foundations in its product and brand assets, whose full potential is realised by brilliant marketers.
John Lewis Partnership to review ad strategy with search for new creative agency
Michaela JeffersonCreative agency Adam&eveDDB has rejected the opportunity to repitch, having been a driving force behind the retailer’s iconic Christmas ad campaigns for over a decade.
Comments