Marketoonist on optimising content
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Marketoonist on one-to-one marketing
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The best of the Marketoonist 2016
Rachel GeeFrom Brexit and hacking scams to zero-based budgeting and the rise of the digital duopoly, 2016 has been a busy year. And it wouldn’t have been the same without the Marketoonist’s take on the industry to get us through. Here are some of his top cartoons from the past year.
Marketoonist on how not to do market research
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Giffgaff on taking a ‘phased approach’ to the socially distanced office
Charlotte RogersWhile any mass return to offices nationwide has been put firmly on the backburner, Giffgaff has much to learn from the phased approach it adopted to getting some employees back to their desks over the summer.
Reddit on why brand safety is ‘not an issue’ on its platform
Matthew ValentineConfident brand safety will not be an issue on its platform, Reddit is branching out to the UK in a bid to serve its second biggest market.
Diageo, John Lewis, Camelot: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Marketers misunderstand the two tasks of online advertising
Grace KiteConfusion over the twin functions of digital advertising could lead marketers into flawed decision making, especially when ads used to signpost customer journeys are treated as if they can generate demand.
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