Marketoonist on one-to-one marketing
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Project between Unilever, Aimia, Sainsbury’s, i2c, Nielsen and the IAB aimed to quantify the impact of online display advertising on FMCG sales and brand awareness.
We round-up all the brand activity around International Women’s Day that looks to inspire, celebrate or support women and girls.
While brands are less likely to stereotype in their advertising, there is still a way to go when it comes to the representation of women on screen and in print.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.