Marketoonist on one-to-one marketing
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Unilever to increase spend on digital shopper marketing after proving display ROI
Sarah VizardProject between Unilever, Aimia, Sainsbury’s, i2c, Nielsen and the IAB aimed to quantify the impact of online display advertising on FMCG sales and brand awareness.
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International Women’s Day: 6 of the best campaigns empowering women
Leonie RoderickWe round-up all the brand activity around International Women’s Day that looks to inspire, celebrate or support women and girls.
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How the portrayal of women in media has changed
Leonie RoderickWhile brands are less likely to stereotype in their advertising, there is still a way to go when it comes to the representation of women on screen and in print.
3 questions I wish I’d asked as a junior marketer: Corona’s Felipe Ambra
Niamh CarrollAn understanding of sales is essential for marketers to help grow a business, argues Corona vice-president Felipe Ambra, as well as working with the right people and knowing how to get to great ideas.
When it comes to marketing payback, words matter just as much as numbers
Grace KiteFrom ROI to cost per acquisition, the terminology used to describe marketing can often be confusing, even to the smartest of people. It’s time for some much needed clarity.
Gü invests £4.5m in brand as it looks to take share from confectionery
Lucy TesserasWhile some companies are making cuts to marketing spend given the current economic situation, dessert brand Gü is upping investment as it looks to strengthen its brand.
How Tony’s Chocolonely grew without spending a penny on marketing
Marketing Week ReportersTony’s Chocolonely describes its product as its “biggest marketing tool”, but having now established its brand it is now looking to scale, with plans to start investing in paid media soon.