Next is exploring how it can more effectively target customers online and offer more personalised products and services.
Behavioural insights show targeting the average consumer can backfire among key groups, even it succeeds among the majority, which is an argument for in-depth research on individual segments.
The ending of two successful long-term agency relationships smacks of clients wanting to make their personal mark, with little regard for the brand value that has been built over time and could now be lost.
From Unilever increasing investment in digital skills to Coca-Cola streamlining innovation here’s everything you need to know this week.
We spend too little time listening and too much time preparing to speak. By focusing more on others’ words and less on our own response, we can make more progress collaboratively.
While job prospects have improved slightly compared to three months ago many more companies are still expected to cut staff than hire.
Sky is forgoing its usual product-led approach in a new marketing campaign that aims to build an emotional connection with customers and get people thinking differently about the business.