Marketoonist on programmatic advertising
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Five of the best programmatic ad campaigns
Lucy TesserasFrom making the most of a small budget to measuring effectiveness, we outline five programmatic campaigns that set the standard.
What is programmatic advertising? A beginner’s guide
Charlotte RogersAs programmatic evolves into digital out-of-home, TV and audio, it is more important than ever to get to grips with the basics in order to devise an optimised strategy.
The state of programmatic advertising
Leonie RoderickProgrammatic advertising is growing rapidly, but marketers need to educate themselves on its intricacies and work closely with their media agencies to avoid nasty surprises.
SMEs on reaching the brand building ‘tipping point’
Matthew ValentineBy working up to investing in brand building – rather than adhering to the 60:40 rule – are small businesses on the road to success or setting themselves up to fail?
Socio-economic diversity is the tide that floats many boats
Daryl FieldingAddressing marketing’s lack of socio-economic diversity could be the key to creating a more inclusive industry in general. However, making a difference starts with taking practical steps.
If marketing leaders don’t take a stand we all risk losing control
Secret MarketerIt takes courage to challenge the status quo and drive change but marketers are increasingly bowing to the pressure of the C-suite, which needs to stop.
How a Lurpak YouTube ad ranked among the most effective in March
Michaela JeffersonLurpak’s sizzling spot has many of the characteristics that “underpin” creative effective video in a YouTube context, according to the latest The Works study.
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