Marketoonist on short-termism
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
2017 year in review: Campaigns of the year
Marketing Week ReportersFrom Burger King’s Google stunt and Ikea’s response to Balenciaga’s ‘copycat’ bag to Wendy’s 2.5 billion earned media impressions, these are the campaigns that caused controversy, set out to make a statement or put humour centre stage.
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How the portrayal of women in media has changed
Leonie RoderickWhile brands are less likely to stereotype in their advertising, there is still a way to go when it comes to the representation of women on screen and in print.
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The fake news effect: What does it mean for advertisers?
Mindi ChahalThe media industry faces a tough challenge as concerns around fake news rise, meaning advertisers associated with those media outlets could run the risk of being tarred by the same brush.
Marketers search for ‘green shoots of recovery’ as budget cuts continue
Matthew ValentineThe latest IPA Bellwether data finds the worsening pandemic and Brexit reality took a toll on marketing budgets during the fourth quarter, but optimism is growing that the sector will bounce back.
Futurist Tracey Follows on the tech that will impact marketing in the ‘postnormal’ era
Marketing Week ReportersFrom the digital after-life to the growth of synthetic media, futurist Tracey Follows sets out the key trends that will shape the marketing industry over the next five years.
Brands rally behind mentoring initiative to serve marketing’s ‘lost generation’
Charlotte RogersThe School of Marketing is launching Mentoring Gen Z, which aims to connect young people with marketing leaders from brands including Boots and Direct Line in a bid to avert the “ticking timebomb” of youth unemployment.
Marketoonist on culture of new ideas
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here