Marketoonist on targeted advertising
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
GSK: Marketers need a ‘mature conversation’ about personalisation
Charlotte RogersIs personalisation still relevant, or even achievable, in a post-cookie world? Perhaps, if marketers are willing to lean in closer to consumers, suggests GSK’s Jerry Daykin.
What does the third-party cookie crackdown mean for marketers?
Rebecca SentanceThe marketing industry has been abuzz with talk of a ‘cookiepocalypse’ over the past year. Here’s a potted history of the key developments, the impact they are having on marketing and advertising and what industry professionals can and should do about it.
Apple’s Tim Cook: Business cannot turn a blind eye to data exploitation
Charlotte RogersApple CEO Tim Cook is calling for the reform of businesses that rely on misleading users, harvesting data and perpetuating extremism in order to avert a “social catastrophe”.
Ritson’s top tips for small brands looking to make big plays
Marketing Week ReportersMark Ritson shares 10 hacks for smaller businesses looking to make the most of their marketing budget.
Why localism is more than just a lockdown fad
Steve HemsleyFrom John Lewis setting its sights on local gains, to M&S connecting to 3 million customers a week via store-based social media channels, the promise of localism is living on long after lockdown.
Marketing Academy reveals CMOs chosen to become its 2022 Fellows
Manny PhamMore than 20 CMOs and senior marketers have been chosen to join the EMEA Fellowship Programme, which prepares leading marketers for the transition to CEO.
The modern marketing disconnect: The key data challenges facing marketers
Marketing Week PartnerData analysts see data accuracy as a far bigger problem than marketers do, with manual processes causing brands to waste both budget and talent.
Comments