Marketoonist on targeted advertising
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
GSK: Marketers need a ‘mature conversation’ about personalisation
Charlotte RogersIs personalisation still relevant, or even achievable, in a post-cookie world? Perhaps, if marketers are willing to lean in closer to consumers, suggests GSK’s Jerry Daykin.
What does the third-party cookie crackdown mean for marketers?
Rebecca SentanceThe marketing industry has been abuzz with talk of a ‘cookiepocalypse’ over the past year. Here’s a potted history of the key developments, the impact they are having on marketing and advertising and what industry professionals can and should do about it.
Apple’s Tim Cook: Business cannot turn a blind eye to data exploitation
Charlotte RogersApple CEO Tim Cook is calling for the reform of businesses that rely on misleading users, harvesting data and perpetuating extremism in order to avert a “social catastrophe”.
Inflation is falling but do marketers have cause for optimism?
Rachel LawlerInflation in the UK fell to 8.7% in April, but this is unlikely to translate to confident consumers or companies just yet.
‘We had been playing it too safe’: Morrisons CMO on its brand revamp
Niamh CarrollMorrisons is hoping that being ‘bolder’ about what makes its brand distinctive will drive customer into store, with top marketer Rachel Eyre admitting the supermarket had been “playing it too safe”.
From M&S’s turnaround to the reframing of Peloton: Your Marketing Week
Russell ParsonsAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the BBC’s brand plans to Oatly’s positioning, it’s been a busy week. Here is my take.
Fake ads are on the rise – good or bad, brands need to call it out
Rory McEnteeThe line between real ads and copycats is being deliberately blurred, argues Gymbox’s brand and marketing director Rory McEntee.
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