Marketoonist on wannabe influencer marketing
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
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Beware the ‘binfluencer’
Thomas BartaDon’t trust the specious, evidence-free claims of supposed marketing ‘influencers’. Instead focus on real customer truths and spread the word among clients and colleagues.
Virtual influencers might be easier to mould but they’re not necessarily a safer option
Sarah PennyIt may be easier to shape the conversation virtual influencers have about your brand, but given their creators are often anonymous and would have no qualms starting again with a new personality the risks don’t necessarily outweigh the rewards.
The pros and cons of hitching your brand to a celebrity influencer
Harry LangWorking with celebrities comes with risks and rewards, but self-made social media influencers offer an affordable route to fame for canny marketers.
There’s no downside for Boohoo in buying Debenhams’ brand
Mark RitsonCritics might scorn the fit but consumers care little about corporate ownership, and acquiring the Debenhams brand at a knockdown price helps Boohoo target more profitable customers.
Industry looks to address diversity and inclusion problem with major census
Russell ParsonsThe Advertising Association, ISBA and IPA are joining forces to assess the extent of the industry’s diversity and inclusion problem, with the results being used to devise a plan of action.
Channel 4 on the lookout for new marketing director amid reshuffle
Matthew ValentineThe broadcaster is on the hunt for a marketing director and communications director, both of whom will report into Channel 4 CMO Zaid Al-Qassab.
Meet the car brands shifting gear as buyers go digital
Matthew ValentineFrom digital-first customer journeys to pushing the electrification agenda, car marques such as BMW, Audi and Kia are switching strategies to ensure their marketing keeps pace with consumers.