Marks & Spencer has reported an 11.5 per cent increase in pre-tax profits to &£721.3m for the 52 weeks ending March 29 on a turnover of &£8.1bn, up six per cent on last year. The retailer has confirmed that it is to launch a new credit card and loyalty card scheme.
As a member of the Direct Selling Association, I received the Trading Standards Institute’s (TSI) recent call to ban doorstep cold calling with trepidation. Direct marketing is often criticised when reports of overbearing salesmen prompt consumers to question all forms of cold calling. A clear distinction needs to be made by our industry between this […]
Euro RSCG Wnek Gosper is creating a campaign for the One Parent Families charity. The charity’s new brand identity will be created by CGI Brandsense, as it drops its previous name of National Council for One Parent Families.
Coca-Cola Great Britain has teamed up with the National Portrait Gallery to sponsor the Schweppes Photographic Portrait Prize, a new award with prize money of &£20,000.
Air conditioning brand Nuaire did a complete U-turn on its positioning, which resulted in it creating a pipeline value of £7.4m in just five months.
As the furlough scheme comes to an end, the realities of the impact of Covid-19 on the economy and jobs is becoming ever clearer. In our new series, our secret marketer takes us behind the scenes to offer some catharsis and lessons on what to do if you find yourself made redundant.
From building teams you can feed with two pizzas, to committing to regular retrospectives, agile working is helping GSK rethink how it does business in the era of Covid-19.
In an exclusive interview, Coca-Cola UK marketing boss talks about the challenges of 2020 and why the soft drink maker has had to be “braver” than ever before.