Marks & Spencer is expected to drop its David Beckham-branded clothing range later this year as part of a review of its business.
Fashion marketers tend to target under-25s, but older consumers have more money to spend.
Diageo Great Britain has appointed Russell Jones as marketing director for Baileys. He joins from EMAP, where he was the brand director for EMAP Performance, the multi-media music division. Jones, a former Smirnoff marketing manager, will report to Diageo GB marketing director Andy Fennell. His remit will also include the Gordon’s and Pimm’s brands. Marketing […]
Having acquired first Clairol and now Wella, P&G has come from behind to dominate the UK haircare market.
Key figures behind Samsung’s UK direct-to-consumer proposition explain how the brand replicates the benefits of bricks-and-mortar retail online, how paid Search came to account for one in three website sales, and the secrets of an adaptive and successful brand-agency partnership.
As Markey launches his first marketing campaign since joining Boots, he explains how and why he plans to reposition the brand as a partner in “reinvention”.
We arm you with all the numbers you need to tackle the week ahead.
Amazon tops Kantar BrandZ’s list of the world’s 100 most valuable brands for the third year in a row, as a host of global businesses bounce back with a vengeance despite the trials of lockdown.