M&S to steer clear of ‘tricksy’ pricing to focus on value perception
Grace GollaschM&S enjoyed a strong year as it kept its promotions “very limited” and continued to boost style, value and quality perceptions.
M&S credits decision to curb promotions in clothing and home for stronger festive sales
Josh StephensonM&S enjoyed a strong festive period bolstered by a rejuvenated clothing and home line and a growing uptake of its value food proposition.
‘Positively dissatisfied’: M&S CEO eyes personalisation improvements to further bolster performance
Chris SutcliffeMarks & Spencer’s ongoing investment in style and Sparks has led to growth in sales and profit but chief executive Stuart Machin argues the journey is not over.
M&S Food celebrates Christmas with Ryan Reynolds and Rob McElhenney
Chris SutcliffeM&S Food is bringing back Dawn French for a third installment of its Christmas fairy campaign. This year she is joined by Hollywood A-listers Ryan Reynolds and Rob McElhenney.
M&S on its clothing reinvention and embracing men’s ‘rational’ shopping decisions
Chris SutcliffeAs M&S launches its first dedicated menswear campaign in eight years, its marketing director Anna Braithwaite talks about why men are easier – and harder – to convert into customers.
‘We absolutely lost our way’: M&S’s marketing director on finding its ‘sweet spot’
Chris SutcliffeAnna Braithwaite, M&S’s top marketer for clothing and home, says the brand is back on track now it has the right balance between style, quality and value.
Ocado credits discounting and customer acquisition strategy for return to revenue growth
Chris SutcliffeThe online grocery company cites a 6.6% rise in active customers and discounted pricing for strong Q3 results.
M&S signs Sienna Miller as it admits boosting style perceptions is its ‘biggest barrier to growth’
Niamh CarrollM&S re-entered the fold as one of the UK’s most valuable companies last week, but marketing director Anna Braithwaite tells Marketing Week it is still focused on achieving its transformation goals, adding ‘the job isn’t done’.
M&S brand outperforms rivals as it returns to FTSE 100
Josh StephensonM&S is outperforming its high street rivals across all key brand health metrics, according to data from YouGov BrandIndex.
Is the M&S brand back?
Rachel LawlerM&S surpassed expectations to post stronger than expected FY23 results. It’s an impressive turnaround from two years ago for the retailer which has stuck to its values even in difficult times.
M&S welcomes ‘highest ever’ market share for food over Christmas
Niamh CarrollCEO Stuart Machin also praised the “outstanding performance” delivered by the clothing and home team, which grew its market share to its highest since 2015.
How M&S is using its Percy Pig ‘mega brand’ to stay culturally relevant
Niamh CarrollMarks & Spencer hired brand and marketing manager Sophie Jacobs to act as a “custodian” of its brand characters earlier this year, as it aims to make them bigger “than ever”.
M&S ramps up brand character focus with collaboration push
Niamh CarrollHaving recruited a marketer to manage its character brands in June, M&S is flexing mascots such as Percy Pig into new categories to broaden their appeal.
M&S ramps up value proposition ahead of Christmas despite profit slump
Molly InnesWhile the cost of living crisis is putting pressure on customers, Christmas is still top priority, according to CEO Stuart Machin.
Why M&S believes a ‘great year of learning’ has set its clothing business up for Christmas
Niamh CarrollAfter a last minute overhaul of its initial creative concept in May amid the cost of living crisis, M&S is focusing on the power of community in this year’s Christmas ad.
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