The retailer is working with charity partner the Fashion & Textile Children’s Trust to support employees, encouraging them to reach out for help in a bid to normalise conversations about financial distress.
The high street stalwart says its ‘Never the Same Again’ transformation programme is bearing fruit, as revenue grows across its food, clothing and international businesses.
M&S wants to showcase the breadth and value of its food offer through the launch of its first ad-funded TV show with ITV.
While M&S and Next can see a profitable future in selling third party brands, has John Lewis got its strategy wrong?
The retailer is looking to amplify the voice of the customer as it continues on its path towards transformation.
M&S recorded a £201.2m loss for the last year, but with Ocado’s strong performance and a shift in marketing strategy, CEO Steve Rowe believes the retailer’s transformation strategy is at an “inflection point”.
Tesco CEO Ken Murphy claims it has strengthened its brand health across all metrics this year – but how does the supermarket compare to its UK competitors?
M&S wants to show consumers how far it goes to ensure food is sourced ethically and responsibly, with its latest campaign based on insights gleaned from social media.
M&S’s move to start selling clothing from competitors including Hobbs, Joules and White Stuff is designed to pull in more customers and “turbocharge” online sales.
Describing culture as the “core of its transformation”, Marks & Spencer sees its new alumni network as not just a way to reunite old colleagues, but as a handy tool for planning and strategy.
Anna Braithwaite will head up marketing for M&S clothing and home, tasked with driving reappraisal, replacing Nathan Ansell who is set to leave the business.
The combination of the nostalgia-tinged ‘Holidays Are Coming’ and its “heart-warming” ‘The Letter’ ad combined to make Coca-Cola the most effective advertiser in a year when brands found a number of ways to create effective marketing despite the pandemic.
During a festive season under lockdown, brands have had to strike a delicate balance between spreading joy and respecting the mood of the nation, with kindness emerging as the key Christmas trend.
M&S Food marketing director Sharry Cramond explains why lessons learned under lockdown influenced this year’s Christmas ads.
The retailer is eschewing TV this year for a campaign it hopes will reach customers as they are “scrolling and shopping”.