Is NPS a true measure of customer sentiment?
Charlotte RogersTo some it’s practical and compelling, to others reductive and simplistic, but is NPS a true gauge of customer sentiment or a symptom of marketers’ obsession with numbers?
M&S Food looks to ‘debunk myths’ over its prices in campaign focused on value
Sarah VizardM&S is hoping to communicate its lower prices and points of difference on quality in a new campaign, ‘Re-Marks-able value’.
M&S puts focus on jumping jumpers in ‘very commercial’ Christmas campaign
Ellen HammettM&S puts the product front and centre of its ads for both its food and clothing and home businesses as it looks to drive sales both online and in-store.
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M&S ups marketing spend by a quarter in digital push
Sarah VizardThe retailer has significantly upped spend in marketing as it looks to target families and boost online sales through paid search and email.
M&S reveals new direction with first standalone men’s casualwear campaign
Matt BarkerTaking a more selective approach, the high street retailer is showcasing slimmed-down product lines in a bid to make shopping easier for men “with fewer, better choices”.
M&S relaunches Per Una brand to take it from ‘frilly to feminine’
Ellen HammettM&S is relaunching Per Una with a new campaign and logo but has removed its Classics sub-brand in an effort to simplify its clothing portfolio.
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M&S plans to drive reappraisal of clothing through ‘surprise and relatability’
Ellen HammettEven if everyone forgets the advertising and only remembers the product, Marks & Spencer’s clothing marketing boss says he’s done a good job.
John Lewis, Ikea and M&S top UK brand health rankings
Ellen HammettIn spite of a challenged high street, retailers lead YouGov BrandIndex’s brand health rankings, while Netflix takes the top spot for most improved.
M&S boss: We must get back to being a value retailer
Sarah VizardM&S is attempting to shake off perceptions as a premium retailer and boost its appeal to families as it looks to transform every area of its business and return to growth.
M&S brings back ‘This is not just food’ campaign after a 12-year absence
Sarah VizardThe retailer is bringing back its much-loved (and oft mimicked) ad campaign, keeping its trademark “food porn” moments but adding in some personality as it looks to shift perceptions of its food.
M&S appoints ODD to lead clothing creative after splitting ad business
Sarah VizardThe new agency is tasked with making M&S’s marketing “more targeted, inspirational and relevant” and restoring the retailer’s style credentials, with the first campaign due in the autumn.
How M&S strikes a balance between ‘crazy creative’ and going ‘too safe’
Erin LyonsRisk taking is necessary if a brand intends to stand out, according to Marks & Spencer’s marketing boss for food and hospitality, but they mustn’t go so far they lose the brand’s identity.
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Food porn to food norm: Why M&S’s Britain’s Got Talent deal risks de-premiumising the brand
Ellen HammettMarks & Spencer’s motivations for sponsoring ITV’s long-standing talent competition are clear, but driving short-term sales growth could come at the expense of longer-term brand health.
M&S inks first TV sponsorship deal with ITV’s Britain’s Got Talent
Ellen HammettThe struggling retailer is looking to change perceptions around value and target families following a tough Christmas period where sales were down across the business.