M&S taps up Tesco marketer to lead clothing and home
Lucy TesserasAnna Braithwaite will head up marketing for M&S clothing and home, tasked with driving reappraisal, replacing Nathan Ansell who is set to leave the business.
Coca-Cola crowned this year’s most effective Christmas ad
Sarah VizardThe combination of the nostalgia-tinged ‘Holidays Are Coming’ and its “heart-warming” ‘The Letter’ ad combined to make Coca-Cola the most effective advertiser in a year when brands found a number of ways to create effective marketing despite the pandemic.
Christmas with a conscience: How advertisers tackled the 2020 festive season
Charlotte RogersDuring a festive season under lockdown, brands have had to strike a delicate balance between spreading joy and respecting the mood of the nation, with kindness emerging as the key Christmas trend.
M&S Food on its Christmas campaign: Customers told us they don’t want fairy tales
Matt BarkerM&S Food marketing director Sharry Cramond explains why lessons learned under lockdown influenced this year’s Christmas ads.
M&S takes digital focus with ‘It’s On’ Christmas campaign
Sarah VizardThe retailer is eschewing TV this year for a campaign it hopes will reach customers as they are “scrolling and shopping”.
M&S CEO: This is not the right year for a big Christmas TV campaign
Sarah VizardMarks & Spencer is rethinking its marketing spend, particularly in its clothing and home business, to focus on search and social media rather than multimillion-pound TV campaigns.
Digital strategies: How retailers are flexing between local and global
Matt BarkerBrands planning for an uncertain future need to find the right balance between online and offline if they want to retain consumer confidence and trust.
M&S focuses on price in new campaign ahead of Ocado launch
Molly FlemingAs Marks & Spencer prepares to launch its Ocado partnership next month, the retailer wants to encourage more families to do larger grocery shops with it rather than rivals.
M&S overhauls Sparks loyalty scheme to go digital-first
Matthew ValentineThe retailer hopes the new scheme will offer a more personalised experience and feel “instantly rewarding”.
M&S cuts marketing spend by a third as it accelerates shift to digital
Ellen HammettMarks & Spencer is cutting its marketing spend by £50m this year, with much of that saving coming from TV and press as the retailer turns to social media amid the pandemic.
Conscious consumerism: How brands are rising to the challenge
Matthew ValentineFrom cutting back on red meat to upcycling clothes, conscious consumerism is on the rise and it has very real implications for brands across a variety of sectors.
Marketing Week Explores: B2B marketing and M&S’s ‘This is not just food’
Marketing Week ReportersIn this latest edition of the podcast, Marketing Week lifts the lid on B2B marketing and revisits how Marks & Spencer unwittingly kicked off the trend for ‘food porn’.
‘I want people to lick the telly’: Inside the launch of M&S’s ‘This is not just food’
Matt BarkerIn search of a distinctive idea to reignite its business, Marks & Spencer unwittingly kicked off the trend for ‘food porn’ with the release of its 2006 campaign ‘This is not just food’.
Why Sainsbury’s is betting on convenience with new store format
Matthew ValentineGrocery retailers like Sainsbury’s and Marks & Spencer are hoping to tap into the growth of convenience culture as they attempt to claim a greater share of spend among urban shoppers.
M&S launches first TV ad for ‘killer’ denim category
Ellen HammettM&S has doubled its marketing investment in its biggest clothing category, with the ad airing during prime-time shows including Love Island and First Dates.