One M&S marketer on how a data science apprenticeship propelled her career
Charlotte RogersUndertaking a Level 4 apprenticeship unlocked both a love of data and a path to career progression for Marks & Spencer marketer Imogen Reid.
‘Fiercely competitive’: Why supermarkets are committing to low prices despite inflation
Michaela JeffersonAfter posting strong Christmas trading results this week, the UK’s major supermarkets are pledging to keep their prices low this year even in the face of dramatically rising costs, driven by inflation, higher wages and the cost of living crisis.
M&S credits transformation plan for festive boost as loyalty membership doubles
Charlotte RogersClaiming consumers are “desperate for great quality merchandise”, CEO Steve Rowe is confident M&S is moving in the right direction as sales rise and its loyalty scheme grows.
M&S ups focus on brand characters as it recruits to ‘supercharge’ Percy Pig
Charlotte RogersWith a focus on building a “bigger, better, fresher food business”, M&S is looking to bolster its own brand strategy by bringing new talent into the marketing team.
How M&S is using apprenticeships to unlock ‘millions in untapped value’
Charlotte RogersHaving launched a world first Level 7 apprenticeship in data science and AI for the retail sector, Marks & Spencer firmly believes in the power of apprentices to drive business forward.
How Aldi’s ‘Free Cuthbert’ campaign won the supermarket caterpillar wars
Marketing Week ReportersA single tweet sparked a campaign that would become Aldi’s biggest news story and lead to protests outside Marks & Spencer.
M&S claims ‘renewed competitiveness’ in clothing and home following profit boost
Michaela JeffersonM&S has posted a profit before tax of £187.3m for the first half of its financial year, as its clothing and home division shows potential to “reverse years of decline”.
Beautiful or bland? Marketers react to the John Lewis Christmas ad
Marketing Week ReportersA shift in tone from last year’s offering and a break with Waitrose, John Lewis gambled by bringing its festive campaign forward a week to feed consumer demand for all things Christmas. Has this strategy paid off?
M&S Food expects social media to be ‘bigger’ than TV for Christmas campaign
Michaela JeffersonM&S Food’s marketing director Sharry Cramond is betting on the strength of the Percy Pig character for the supermarket’s biggest campaign in several years.
M&S bets big on Christmas clothing ad as consumer demand exceeds pre-pandemic levels
Michaela JeffersonClothing and home marketing director Anna Braithwaite is hoping to re-establishing M&S in key fashion and gifting categories this Christmas with one of the biggest campaigns the business has ever executed.
‘Reaffirming our credentials’: M&S’s marketing director reveals three year focus for clothing and home
Michaela JeffersonM&S’s Anna Braithwaite plans to build on the “good recovery” of the retailers’ clothing and home division this year and position the business as the home of style and curated fashion.
M&S on why feeling nervous is good for marketers
Charlotte RogersFeeling nervous is a good thing as it means marketers are striving to do their best work, while still having the confidence of their convictions, says Marks & Spencer Food marketing director Sharry Cramond.
Why M&S wants to break the taboos around financial wellbeing
Charlotte RogersThe retailer is working with charity partner the Fashion & Textile Children’s Trust to support employees, encouraging them to reach out for help in a bid to normalise conversations about financial distress.
M&S hails success of turnaround plan amid profit forecast boost
Manny PhamThe high street stalwart says its ‘Never the Same Again’ transformation programme is bearing fruit, as revenue grows across its food, clothing and international businesses.
M&S Food uses Cooking With The Stars tie-up to encourage people to do a ‘broader shop’
Manny PhamM&S wants to showcase the breadth and value of its food offer through the launch of its first ad-funded TV show with ITV.