How Aldi’s ‘Free Cuthbert’ campaign won the supermarket caterpillar wars
Marketing Week ReportersA single tweet sparked a campaign that would become Aldi’s biggest news story and lead to protests outside Marks & Spencer.
M&S claims ‘renewed competitiveness’ in clothing and home following profit boost
Michaela JeffersonM&S has posted a profit before tax of £187.3m for the first half of its financial year, as its clothing and home division shows potential to “reverse years of decline”.
Beautiful or bland? Marketers react to the John Lewis Christmas ad
Marketing Week ReportersA shift in tone from last year’s offering and a break with Waitrose, John Lewis gambled by bringing its festive campaign forward a week to feed consumer demand for all things Christmas. Has this strategy paid off?
M&S Food expects social media to be ‘bigger’ than TV for Christmas campaign
Michaela JeffersonM&S Food’s marketing director Sharry Cramond is betting on the strength of the Percy Pig character for the supermarket’s biggest campaign in several years.
M&S bets big on Christmas clothing ad as consumer demand exceeds pre-pandemic levels
Michaela JeffersonClothing and home marketing director Anna Braithwaite is hoping to re-establishing M&S in key fashion and gifting categories this Christmas with one of the biggest campaigns the business has ever executed.
‘Reaffirming our credentials’: M&S’s marketing director reveals three year focus for clothing and home
Michaela JeffersonM&S’s Anna Braithwaite plans to build on the “good recovery” of the retailers’ clothing and home division this year and position the business as the home of style and curated fashion.
M&S on why feeling nervous is good for marketers
Charlotte RogersFeeling nervous is a good thing as it means marketers are striving to do their best work, while still having the confidence of their convictions, says Marks & Spencer Food marketing director Sharry Cramond.
Why M&S wants to break the taboos around financial wellbeing
Charlotte RogersThe retailer is working with charity partner the Fashion & Textile Children’s Trust to support employees, encouraging them to reach out for help in a bid to normalise conversations about financial distress.
M&S hails success of turnaround plan amid profit forecast boost
Manny PhamThe high street stalwart says its ‘Never the Same Again’ transformation programme is bearing fruit, as revenue grows across its food, clothing and international businesses.
M&S Food uses Cooking With The Stars tie-up to encourage people to do a ‘broader shop’
Manny PhamM&S wants to showcase the breadth and value of its food offer through the launch of its first ad-funded TV show with ITV.
Which retailers are winning the battle for third party brands?
Matthew ValentineWhile M&S and Next can see a profitable future in selling third party brands, has John Lewis got its strategy wrong?
How M&S is ‘turbocharging’ customer experience across the business
Michaela JeffersonThe retailer is looking to amplify the voice of the customer as it continues on its path towards transformation.
M&S hails early success of Ocado tie-up despite major group loss
Michaela JeffersonM&S recorded a £201.2m loss for the last year, but with Ocado’s strong performance and a shift in marketing strategy, CEO Steve Rowe believes the retailer’s transformation strategy is at an “inflection point”.
Tesco beats supermarket rivals to gain biggest Covid brand health boost
Michaela JeffersonTesco CEO Ken Murphy claims it has strengthened its brand health across all metrics this year – but how does the supermarket compare to its UK competitors?
M&S on the role social insight played in launching its ‘biggest ever quality campaign’
Michaela JeffersonM&S wants to show consumers how far it goes to ensure food is sourced ethically and responsibly, with its latest campaign based on insights gleaned from social media.