M&S welcomes ‘highest ever’ market share for food over Christmas
Niamh CarrollCEO Stuart Machin also praised the “outstanding performance” delivered by the clothing and home team, which grew its market share to its highest since 2015.
How M&S is using its Percy Pig ‘mega brand’ to stay culturally relevant
Niamh CarrollMarks & Spencer hired brand and marketing manager Sophie Jacobs to act as a “custodian” of its brand characters earlier this year, as it aims to make them bigger “than ever”.
M&S ramps up brand character focus with collaboration push
Niamh CarrollHaving recruited a marketer to manage its character brands in June, M&S is flexing mascots such as Percy Pig into new categories to broaden their appeal.
M&S ramps up value proposition ahead of Christmas despite profit slump
Molly InnesWhile the cost of living crisis is putting pressure on customers, Christmas is still top priority, according to CEO Stuart Machin.
Why M&S believes a ‘great year of learning’ has set its clothing business up for Christmas
Niamh CarrollAfter a last minute overhaul of its initial creative concept in May amid the cost of living crisis, M&S is focusing on the power of community in this year’s Christmas ad.
M&S Food reunites French and Saunders for Christmas ad
Lucy TesserasThe supermarket is also locking the price of more than 100 products to help customers manage the rising cost of living this festive season.
‘Thinking differently’: How UK brands are innovating to stay relevant
Molly InnesUK brands are often accused of a lack of innovation, but is this fair? Marketers explain what they’re doing to stay relevant and drive growth.
M&S on the ‘staggering’ impact of its ‘Anything But Ordinary’ brand platform
Charlotte RogersTwelve months since the introduction of ‘Anything But Ordinary’, the retailer claims to have shifted style perceptions among the wider market as its transformation journey continues.
This Much I Learned: How to break the ‘social class taboo’
Charlotte RogersIn the latest episode of Marketing Week’s podcast series, M&S Food’s Sharry Cramond and Lucky Generals founder Andy Nairn discuss why now is the time to address the taboos surrounding social class and ask what marketers are doing to take accountability?
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Transforming logos for Pride has lost brand impact and become ‘rainbow-washing’
Mark RitsonWith more brands altering their distinctive assets more frequently, often for the same reason and at the same time, code play is becoming far less effective.
How M&S plans to become ‘more relevant, more often’
Niamh CarrollM&S Food has a “busy summer” of marketing ahead of it, says marketing director Sharry Cramond, as the grocer doubles down on delivering healthy food at low prices.
‘We’ve fixed the basics, let’s shape the business’: M&S on the next stage of its transformation
Michaela JeffersonM&S has highlighted its brand and product proposition, personalisation and data, and modernising its store estate and supply chain as key focus areas for the next two years.
‘End nepotism’: Marketers issue rallying cry to tackle social mobility
Marketing Week ReportersM&S Food marketing director Sharry Cramond joined forces with Unilever’s Lisa Hutchinson and the School of Marketing founder Ritchie Mehta to address the industry’s chronic lack of socio-economic diversity.
M&S and Unilever address marketing’s lack of socio-economic diversity
Charlotte RogersOn a mission to tackle the lack of socio-economic diversity within marketing, M&S, Unilever and the School of Marketing discuss why championing apprenticeships could be the answer.
‘Vicious cycle’: Why brands are choosing to ditch the discounts
Michaela JeffersonM&S, Next, Superdry and PizzaExpress have all announced their intentions to move away from a culture of sales and discounting as a means of driving sales, as post-Covid demand offers the perfect moment to transform consumer expectations.