Cigarette brand Marlboro is launching a new premium brand in the UK.
The new brand is the first launch from tobacco company Phillip Morris in two years and will be unveiled to the market on 27 August.
The cigarette industry is mired by restrictions in terms of advertising. Recent proposals under the health ban could ban point of sale displays for tobacco and force shops to sell tobacco products from under the counter.
Initiative, the Interpublic Group-owned media agency network, has created several new global lead roles as part of its restructuring strategy.
Fashion retailer New Look is to expand its menswear proposition with the addition of branded concessions in 10 of its high street stores.
Nike’s iconic Air Max 90 sneaker is being championed by a broadcast and digital campaign created by shoe retailer Foot Locker.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.