Unilever launched Hight Court proceedings after the BNP launched an election broadcast that ripped off the Marmite brand’s ‘Love it or hate it’ strapline.
The TV stunt featured party leader Nick Griffin next to a huge jar of Marmite with a strap line reading “Love Britain Vote BNP”. Griffin defended the election broadcast by saying it was meant as a humorous response to a Marmite campaign that allegedly mocked the BNP. The far-right party claims Marmite’s online and TV ads, featuring a ‘Love Party’ and an opposing ‘Hate Party’, overtly based the leader of the Hate Party on Griffin.
Insiders report the BNP have agreed to pay Unilever between £70,000 and £170,000 after settling out of court. Unilever confirms a settlement has been agreed but will not reveal the terms of the confidential agreement. It is believed the large settlement could spell financial ruin for the controversial party after former national organiser Eddy Butler revealed the BNP is “on the brink of bankruptcy”.
This story first appeared on pitch.