Marmite chocolate bar to be divisive Christmas treat

Marmite is to launch a Marmite-flavoured chocolate bar next month as part of its Christmas gifting range.

Under the brand Very Peculiar Milk Chocolate Bar By Marmite, the product will be stocked in retail chains such as BHS, Debenhams and Robert Dyas from 4 October.

The 100g bar blends creamy milk chocolate “with a hint of the yeasty spread”, says the company. It ha s suggested retail price of £3.

Other Marmite-themed gifts include A Marmite Cheese Board Dome complete with wooden handled cheese tools and a homemade brew from a Marmite teapot and mug.

Marmite launched a marketing campaign ahead of the general election that introduced two political parties, the Love Party and the Hate Party.

The brand also introduced a limited edition ’black label’ version aimed at hardcore fans under the name Marmite XO in March.


The challenges of expanding a brand’s global reach

Josie Allchin

Even if the world is even more of a global village thanks to the internet, it doesn’t mean one size fits all for online marketing strategy, argues Phil Stelter, client services director at Uniquedigital The biggest obstacle to any company seeking a global presence is the company’s own stereotypical westernised approach to targeting global consumers. […]


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