Behind the scenes at Marmite – in pictures
Follow Marketing Week on a photographic tour of all things Marmite, in honour of the Engage Awards Brand of the Year 2014
Follow Marketing Week on a photographic tour of all things Marmite, in honour of the Engage Awards Brand of the Year 2014
Manchester United football club is on a quest to join the dots between fans and sponsors to deliver more addressable digital campaigns.
Herbal Essence was the surprise brand in September’s most watched ads on YouTube, while videos for Channel 4, Walkers Crisps and Marks and Spencer’s also proved popular with viewers.
As consumers increasingly watch TV and use the internet simultaneously, marketers must think creatively to get their brand messages across to the surprisingly wide spectrum of media multitaskers.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.