Ant and Dec will host the new ITV1 entertainment quiz show Push The Button, which will see families going head to head for the chance to win large cash prizes each week.
Harry Hill’s TV Burp also returns for a brand new series.
The package has been negotiated by ITV Commercial and Newcast on behalf of Mars. It includes broadcast and online sponsorship.
Bhavit Chandrani, sponsorship manager, ITV says:” Mars has long been supporters of ITV sponsorship and we’re delighted to build on this relationship by securing Mars Bitesize as sponsors of two of ITV1’s biggest entertainment formats in 2010 – the award-winning Harry Hill’s TV Burp and the exciting new show from Ant & Dec.”