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6 ways Mars Petcare is using DTC to develop ‘better marketers’
The pet food giant’s European marketing director outlines six lessons he and his team have learned through launching five direct-to-consumer businesses over the past 18 months.
Mars Petcare has launched five direct-to-consumer (DTC) propositions in Europe across its natural and health brands over the past two years, with the aim of building “more intimate relationships” with consumers amid Covid-19, national lockdowns and a major shift in consumer buying behaviour towards online shopping.
