Mars restructures chocolate business to boost UK

Mars’ UK confectionery business is to become independent from its European business in a bid to boost its performance against rivals in the UK.

Mars UK’s chocolate business will now operate as a standalone business headed up by Fiona Dawson.

Dawson has been promoted from managing director to president of the UK chocolate business.

The aim of the restructure is to give Mars UK more power in the local region and perform better against confectionary rivals, Cadbury, Kraft and Nestlé.

Andy Watson-Webb, president for the chocolate business in western Europe, has stepped down after five years after turning down the job of President of the continental Europe region.

Peter West, currently general manager of Mars’ Australian snack food business will take the continental Europe role.

Mars recently reduced the saturated fats in its Mars, Snickers, Milky Way and Topic bars by 15% as part of an ongoing strategy to improve the nutritional credentials of its products.

Recommended

Brands can show pride at being gay-friendly

MaryLou Costa

We all know about the pink pound, but why are advertisers reluctant to use gay media to get it? There is something about gay culture that has always fascinated me – perhaps it is the fun-loving flamboyance of many gay men, or the outspoken confidence of many gay women, that appeals to me, and that […]

Comments

    Leave a comment