PepsiCo’s former UK president Martin Glenn is understood to be front-ing a consortium involved in the &£1bn auction for Unilever’s Birds Eye range. Glenn is spearheading a group of private equity firms.
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With the coronavirus crisis causing marketers to pull back even further on market research expenditure, how can the sector rebound and stay relevant?
Iceland believes the “incredibly agile” nature of its marketing team has helped it weather the Covid challenge this year and helped it attract new customers.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here