Masius scoops LSE advertising account

The London Stock Exchange (LSE) has handed its advertising account to Masius, the specialist business and corporate advertising agency. It has scooped the lead corporate marketing account for the LSE following a pitch against four undisclosed agencies.

The LSE has also appointed agencies including Smart, Columns Design and Abstracts to its roster, which is in the process of being realigned and the number of shops reduced. It is thought at least 15 incumbent agencies repitched.

The exchange was previously a target of two takeover bids by US exchange Nasdaq, which now has its 31% stake up for sale. The LSE is also merging with Borsa Italiana, expected next month, when the Nasdaq stake will account for about 22% of the merged business.

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