The Co-op Bank has been dogged by scandal in recent years but with the launch of its new ‘It’s Good To Be Different’ campaign and renewed focus on its identity, marketing director Alastair Pegg believes the brand will now stand apart from competitors for the right reasons.
Festival of Marketing 2015: Anthony Thomson, who is set to disrupt the banking sector when he launches mobile-only Atom Bank later this year, says he “fundamentally disagrees” with the fact that most businesses’ main purpose is to make money.
John Lewis has dubbed 2015 the year of the ‘master shopper’ – a phrase it has coined for a new type of consumer that sees shopping as a leisure pursuit and knows how to use stores, the internet and mobile devices to get the best deal at their own convenience.
We arm you with all the numbers you need to tackle the week ahead.
Some of the UK’s most illustrious marketers give their views on the value of personalisation and how brands can balance it with a privacy-first approach.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
As brands and charities address the impact of the cost of living crunch on their partnerships, Shelter, HSBC, Boots and Samaritans explain how they are adapting to cope with the crisis.