The Co-op Bank has been dogged by scandal in recent years but with the launch of its new ‘It’s Good To Be Different’ campaign and renewed focus on its identity, marketing director Alastair Pegg believes the brand will now stand apart from competitors for the right reasons.
Festival of Marketing 2015: Anthony Thomson, who is set to disrupt the banking sector when he launches mobile-only Atom Bank later this year, says he “fundamentally disagrees” with the fact that most businesses’ main purpose is to make money.
John Lewis has dubbed 2015 the year of the ‘master shopper’ – a phrase it has coined for a new type of consumer that sees shopping as a leisure pursuit and knows how to use stores, the internet and mobile devices to get the best deal at their own convenience.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
How will graduates find entering the workplace during a downturn? We ask the class of 2008 how they coped.
TUI is looking to build confidence as the travel sector begins to reopen with a multi-million pound campaign aimed at inspiring holiday nostalgia.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the squeeze on marketing roles to the question of loyalty, it’s been a busy week.