Mastercard International has become the world’s largest football sponsor after it announced plans to sponsor five events including the 2006 FIFA World Cup and the 2004 UEFA European Football Championship.
The Newspaper Marketing Agency has appointed design agency No-One to develop its corporate identity.
It interesting to see that Ford, under Sir Nick Scheele – a personal friend of Sir Martin Sorrell – has decided that all of its marketing services are to be supplied by WPP Group (MW last week). It is also interesting to note that Scheele’s son is employed by WPP on its sought-after Fellowship programme […]
Sportswear brand Fila is without a top marketer after Dominic Munnelly quit the company. He joined Fila in 1997 and took over as marketing manager in a restructure following the departure of Stuart Ryan in 2001 (MW May 24, 2001). Munnelly’s departure comes just weeks before parent company Fila Holdings is due to agree terms […]
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From P&G’s advice to prioritise business outcomes to why memories matter more than clicks, it’s been a busy week. Here is my take.
Mitchells & Butlers has just refreshed three of its core brands – O’Neill’s, Ember Inns and Sizzling Pubs – to help retain the younger consumers it attracted during the pandemic.
The “quintessentially British” partnership has come to an end after 86 years, with Robinsons saying it is now focusing on “broadening its summertime reach”.
The marketers behind two highly effective Marmite and Aldi ads explain what it takes to build a creatively effective campaign.