Mastercard International has become the world’s largest football sponsor after it announced plans to sponsor five events including the 2006 FIFA World Cup and the 2004 UEFA European Football Championship.
The Newspaper Marketing Agency has appointed design agency No-One to develop its corporate identity.
It interesting to see that Ford, under Sir Nick Scheele – a personal friend of Sir Martin Sorrell – has decided that all of its marketing services are to be supplied by WPP Group (MW last week). It is also interesting to note that Scheele’s son is employed by WPP on its sought-after Fellowship programme […]
Sportswear brand Fila is without a top marketer after Dominic Munnelly quit the company. He joined Fila in 1997 and took over as marketing manager in a restructure following the departure of Stuart Ryan in 2001 (MW May 24, 2001). Munnelly’s departure comes just weeks before parent company Fila Holdings is due to agree terms […]
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From mitigating the impact of Covid on your career to Virgin’s updated loyalty offer, it’s been a busy week. Here’s my take.
The car brand is investing hundreds of millions annually over the next five years as it looks to create a seamless digital experience for customers.
Consumer insights fueled a nudge campaign that helped drive sales of Irish haddock, hake and whiting.
Rather than slashing R&D budgets in response to the pandemic, the vice-president of L’Oréal’s tech incubator believes there is still “so much room” for innovation.