Mastercard marketing boss Paul Trueman discusses the future of marketing

Paul Trueman, head of marketing at Mastercard, talks to Marketing Week about the skills marketers will need to have in the future and the need to turn social conversations into purchases, after his presentation on Centre Stage at Marketing Week Live.

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An embarrassment of riches. That’s the perfect phrase to sum up all the learnings and insights delivered by more than 200 speaker sessions at Marketing Week Live (MWL) last week. Hundreds of marketers gathered to hear the latest thinking on strategy and innovation and meet suppliers that could provide clever solutions – all with the aim of helping brands gain that vital competitive edge.

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