MasterCard use ‘priceless gig’ footage to create Brits sponsorship idents

MasterCard has created the sponsorship idents for the Brit awards using footage from a secret gig by the Pet Shop Boys at a competition winner’s house.

Pet shop boys - Mastercard

The credit card provider, which has sponsored the music awards for 12 years, has been running a campaign offering ” the ultimate Priceless experience – a once in a life time opportunity for a member of the British public to win a Brit Award winner playing live in their very own living room” since earlier this year.

The winner was Lorraine Sands, a project manager from Twickenham, who had the Pet Shop Boys turn up on her doorstep and perform hit songs including ‘west end girls’ and ‘it’s a sin’.

Footage from that gig is now being used as idents to run before coverage of the awards, which is celebrating its 30th anniversary, and will be broadcast live on ITV1 on 16 February.

Ben Rhodes, vice president of marketing at MasterCard UK and Ireland, says: “MasterCard wanted to mark this special 30th anniversary for the BRITs, as well as celebrate our longstanding partnership with them, by giving the fans something remarkable and most importantly, Priceless, to enjoy.”


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