Masterfoods scraps Twix
Masterfoods is to scrap its Twix Top brand to make way for the bisc& Twix variant.
Masterfoods is to scrap its Twix Top brand to make way for the bisc& Twix variant.
Woolworths has signed an £8m two-year deal with Capital Radio to sponsor the relaunched Network Chart, now called Hit 40 UK.
Dr Martens, the bootmaker, will review its sponsorship of West Ham United Football Club at the end of the year. The contract was effective from 1998.
Former Churchill Insurance executive director for marketing and human resources, Marie-Ange Bouchard, has been stripped of her marketing responsibilities so that she can focus exclusively on human resources. The move follows a restructure of the insurance company’s marketing operations. Sales and intermediaries director Andrew Blowers has taken on responsibility for marketing in his new role […]
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.