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We need to judge the fitness of these panels

Marketing Week

Your report on online market research (MW last week) gave a generally balanced view of the issues. It did not, however, identify one major concern – one that is widely overlooked when the merits and shortcomings of online surveys are debated. Almost all online research is conducted using so-called “panels” of respondents. In contrast to […]

Inchcape picks BLM for media business

Marketing Week

Car dealership giant Inchcape UK has appointed BLM Media to handle its planning and buying. It is not clear whether the appointment followed a full-blown pitch. It is, however, understood that the move will not affect current planning and buying arrangements between Inchcape subsidiary internet car retailer Autobytel and Zed Media. Earlier this year, Autobytel […]

Gov’t probe into Net sale of powdered alcohol drink

Marketing Week

The Government is to start an investigation into the sale of a powdered alcohol product, amid fears that its easy availability over the internet could encourage under-age drinking. Industry trade body the Portman Group has also expressed concerns over this product, Sub-You, which can be found on a German website. When mixed with water, Sub-You […]

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