Masterfoods UK has chosen Fiona Dawson, vice-president of snack food for Europe, as managing director of the UK snack-food business. She replaces David Teasdale, who has been promoted to general manager of Masterfoods Japan (MW July 28).
Your report on online market research (MW last week) gave a generally balanced view of the issues. It did not, however, identify one major concern – one that is widely overlooked when the merits and shortcomings of online surveys are debated. Almost all online research is conducted using so-called “panels” of respondents. In contrast to […]
Car dealership giant Inchcape UK has appointed BLM Media to handle its planning and buying. It is not clear whether the appointment followed a full-blown pitch. It is, however, understood that the move will not affect current planning and buying arrangements between Inchcape subsidiary internet car retailer Autobytel and Zed Media. Earlier this year, Autobytel […]
The Government is to start an investigation into the sale of a powdered alcohol product, amid fears that its easy availability over the internet could encourage under-age drinking. Industry trade body the Portman Group has also expressed concerns over this product, Sub-You, which can be found on a German website. When mixed with water, Sub-You […]
Although the concept of ‘brand love’ was overused and went out of fashion, it remains an insightful way to consider consumers’ attitudes towards brands.
Attracting sponsors from Lego and Starling Bank to Pandora and LinkedIn, women’s sport is revving up for a record year fuelled by the return of the Euros.
With 26% of budgets being wasted on poor briefs and misdirected work, a new guide has been devised to help marketers deliver better briefs.
ISBA says the appointment comes at an important time for the trade body, as the industry faces new regulations, inflation, and the ongoing impact of Brexit.