BBH deploys creativity in search of an unfair competitive advantage

BBH impressed the judges with the consistent application of its mission to achieve effectiveness through creativity, an approach which saw it named Marketing Week Masters Agency of the Year.

BBH office
The BBH office in central London.

Founded with the mantra ‘Effectiveness is our objective. Creativity is our strategy,’ BBH is an agency so ubiquitous that even people who don’t work in marketing have heard of it. Standout campaigns that entered the national consciousness, for the likes of Levi’s and Audi, have ensured that when consumers think of an ad agency, they think of something like BBH.

Created in 1982, BBH has based its work on the fundamental belief that creativity can provide its clients with an unfair competitive advantage. The agency entered 10 papers to the Marketing Week Masters 2020 – in areas as diverse as a domestic abuse helpline, vegan sausages, burgers and betting shops – with the objective of winning an unfair amount of awards.

Strong opposition may have thwarted that ambition, although the BBH trophy cabinet will be even more crowded tomorrow morning, including the accolade of Marketing Week Masters 2020 Agency of the Year.

Highlights from BBH’s entries include a campaign that saw Tesco record its highest-ever ROI, a 23% increase in the sale of Simba mattresses and winning the UK’s biggest agency pitch of 2019.

“Impressive as ever,” said the Marketing Week judges. “A real focus on creativity as that is indeed what drives results.”