Marketing Week Masters awards shortlist: Channel Masters

Channel

Branded Experiences and Events

Accenture – Kaleidoscope – Synergy
EasyJet and the Netherlands Board of Trade and Conventions – Café Van Der Sprinkles – VCCP
E.ON – E.ON x Gorillaz: A Solar Collaboration – Engine
Royal Bank of Scotland – Launch of Royal Bank of Scotland £10 note
Unilever – Magnum Pleasure Store 2017 – Hot Pickle

Content

Auto Trader – Project: #KnowYourNumbers with Rachel Riley
Bodyform – #bloodnormal – Essity
Kier Group – Shaping Your World
Siemens – Siemens Future Makers Content Engine – R/GA London
Tesco – Tesco Magazine – Cedar

Data-driven Marketing

Aimia and Sainsbury’s – This time it’s ultra personalised!
Very – A Very Black Friday – Posterscope
Tesco – Tesco Christmas 2018 – MediaCom
Virgin Holidays – The non salesly sale – Phrasee
Vodafone – Content Compass & ‘Best For’ – agenda21 Digital and Vodafone

Email Marketing

Asda – Halloween campaign – BJL and Asda
First Direct – 365 days of adventure – The Storycatchers
Travis Perkins – Predictive analytic retention campaign – RedEye
Virgin Holidays – Peak campaign – Proximity London

Insight and Market Research

Auto Trader – Not new, not used but next – The Car Buyers Report
Premier Inn – Proving the unprovable: making the case for service as a driver of guest and shareholder value – Listen & Learn Research
Thinkbox – Profit Ability: How making the case for advertising made the case for TV
Radiocentre –  Re-evaluating Media – Ebiquity
P&O Ferries – Attribution made plain sailing for P&O Ferries – R-cubed

Mobile and Apps Marketing

Aimia and Sainsbury’s – This time it’s ultra personalised!
Domino’s – Domino’s Carry-Out – GroundTruth
Marmite – TasteFace – AnalogFolk
Reed.co.uk – The Smart Way to ‘Appy Mondays – Merkle | Periscopix
Three – The Puggerfly Goes Oh Snap – Mindshare UK

Multichannel Marketing

Aldi UK – Aldi’s Amazing Christmas – McCann UK
Cancer Research UK – Obesity Campaign – Anomaly/Cancer Research UK
LV= – From The Heart
O2 – Oops – VCCP
Purplebricks – Commisery – SNAP LDN

PR and Brand Storytelling

Ancestry – Village’s DNA – Third City
LADBible/Plastic Oceans – Trash Isles – AMVBBDO
Northumberland Domestic Abuse Services – Control – Raw London
Virgin Holidays – UB40 urges tourists to “Come Back, Darling”

Programmatic and Performance Marketing

31 Dover – Programmatic Direct Mail – Paperplanes
Auto Trader – Programmable Platform Success
Legal & General – Forever A Parent

Search Marketing

Bose Corporation – From Google to Amazon: Bose 360-Degree Ecommerce Search Strategy – MediaCom Worldwide
First Utility – Innovating Energy Search by Regional Personalisation – Fused7
InsureandGo – Insights and Innovation: An SEO Success Story – ROAST
Just Mortgage Brokers – Moving the Mortgage Needle – StrategiQ
LV= – Multi Car: The Ranking Rise
Vodafone – Team Red Winners SEO Project – agenda21 Digital and Vodafone

Social Media

NHS Blood and Transplant – ISSA Thread
Nike – Nothing Beats a Londoner – Mindshare UK
Superdry – This Is The Jacket – Social Chain
Three – The Puggerfly Goes Oh Snap – Mindshare UK
YouTube, International Rescue Committee – #MoreThanARefugee – YouTube

Sponsorship and Partner Marketing

Aldi UK – Team GB and the Brownlee Brothers – McCann UK
Asos and Need for Speed Payback – Need for Speed Payback x Asos – EA
EE – EE British Academy Film Awards 2018
NatWest – NatWest – Cricket has no boundaries
Vision Express – Eye Tests Save Lives

Video

Argos – 80 Days of Argos: How Argos owned ‘today’ – The&Partnership London
Asda – Clicks to Bricks in Six
Guinness – Compton Cowboys – AMVBBDO
Warburtons – Pride & Breadjudice – WCRS
Virgin Atlantic –  Tobago Island View

The winners of Marketing Week’s Masters will be unveiled during a ceremony held at Tobacco Dock in London on 9 October. For more information on the event and table bookings head to marketingweekmasters.com.

The awards ceremony also marks the start of the Festival of Marketing which takes place on 10 and 11 October at the same venue. For more information on the conference, including how to buy tickets, visit www.festivalofmarketing.com.