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The Data Storytelling Awards are back and entries are now open
Marketing Week ReportersMarketing Week’s Data Storytelling Awards are back for a second year, bringing the industry’s outstanding data strategies, people and brands into the well-earned spotlight. The ceremony, which will be held on Tuesday 1 November at The Brewery In London, will award the industry’s best.
McDonald’s CEO: ‘We’re behind when it comes to tech’
Leonie RoderickMcDonald’s CEO Steve Easterbrook says the brand fell behind in technology and is now having to play catch-up as it looks to use tech to improve the customer experience and boost engagement.
EE loses more marketing talent as its long-serving brand director departs
Rachel GeeFollowing the departure of EE’s CMO Pippa Dunn in January, the company’s brand director Spencer McHugh has announced he too will be leaving EE at the end of July, after 12 years with the company.
Tesla’s marketing team cuts and McDonald’s stillness: Your Marketing Week
Lucy TesserasAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
Nestlé steps up innovation after ‘less energy’ devoted to it during inflation
Niamh CarrollThe FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
‘Show you we know you’: Morrisons’ CMO on its mission to win customers back
Grace GollaschMorrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers need to accept they are no more empathetic than anyone else
Andrew TenzerMarketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.