UK Gift Card and Voucher Association director general Andrew Johnson is absolutely right when he states that, for employers, cost savings are the main advantage of rewards delivered via email or mobile (MW 20 October). But it is vital to keep in mind the comment made by New Look head of business solutions Rob Froome that they can be seen as being more impersonal.
Matching the delivery mechanism to the purpose of the reward is key. For example, office-based staff may prefer to receive a reward that comes with an emailed letter, but field-based staff may be happy to receive something from their employer via a text message.
Kuljit Kaur Head of business development, The Voucher Shop