Match names online marketing director

Match.com has appointed Mikhail Basman into the newly created director of online marketing role to enhance its digital activity.

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He takes responsibility for driving online strategy for the UK business, which includes Match.com and Matchaffinity.com and head up search marketing, online content and social, display and affiliate marketing.

He will work alongside managing director Karl Gregory and director of relationships and marketing Katie Sheppard.

Basman joins from MPG Media Contacts where he was director of search and digital product.

Read more about how Karl Gregory, former marketing director at Match.com, made it managing director in our feature Making it to the top.

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