Britvic hands Hicklin Slade £4m Red Devil

Marketing Week

Britvic Soft Drinks has appointed Hicklin Slade to work on a £4m marketing campaign for its recently acquired energy drink Red Devil. Britvic bought the cherry-flavoured energy drink in August last year (MW August 29, 2002) to widen its portfolio and grab some of the £250m spent on energy drinks in the take-home market. The […]

Wanted: white (goods) knight

Marketing Week

Caroline Parry is right to highlight the poor brand-building performance of white goods manufacturers (MW April 3). However, in a category populated by 71 brands and marques, where a healthy sector share is often a single-digit percentage, I would argue that brand focus is a necessity. If it is not achieved, retailers will retain the […]

Britvic abandons HHCL/Red Cell

Marketing Week

Britvic Soft Drinks is ending its relationship with HHCL/Red Cell and has put its £6m Robinsons account up for pitch, following a potential client conflict with Coca-Cola, which is also handled by the agency. HHCL & Partners became part of WPP Group’s Red Cell network in January (MW January 9) and New York sister agency […]


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