Matthew Clark axes group marketing director role
Matthew Clark has axed the role of group marketing director following the departure of Robert MacNevin, who is joining a management consultancy.
Matthew Clark has axed the role of group marketing director following the departure of Robert MacNevin, who is joining a management consultancy.
Governments’ and pollsters’ efforts to measure public satisfaction miss the point that while contentment is fleeting, moaning keeps Britain happy, says Iain Murray War is imminent, the stock market is falling like a spent rocket, recession lurks just around the corner, and the talk is of happiness. Last week, Cadbury earned the desired publicity dividend […]
Pegram Walters has created a print advertising campaign for Invesco Perpetual called ‘With you every step of the way’, which aims to reassure customers about investing in the current economic climate.
I was fascinated to read David Benady’s feature on British Nuclear Fuels’ search for an ad agency (MW January 16). We had preliminary talks with a client in the nuclear power industry (an organisation that often works in co-operation with BNFL) three years ago and it raised a number of issues here at HHM. Staff […]
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.