Matthew Clark has axed the role of group marketing director following the departure of Robert MacNevin, who is joining a management consultancy.
Governments’ and pollsters’ efforts to measure public satisfaction miss the point that while contentment is fleeting, moaning keeps Britain happy, says Iain Murray War is imminent, the stock market is falling like a spent rocket, recession lurks just around the corner, and the talk is of happiness. Last week, Cadbury earned the desired publicity dividend […]
Pegram Walters has created a print advertising campaign for Invesco Perpetual called ‘With you every step of the way’, which aims to reassure customers about investing in the current economic climate.
I was fascinated to read David Benady’s feature on British Nuclear Fuels’ search for an ad agency (MW January 16). We had preliminary talks with a client in the nuclear power industry (an organisation that often works in co-operation with BNFL) three years ago and it raised a number of issues here at HHM. Staff […]
Diageo launched a global online training programme for bartenders to keep one of the most social work communities together during lockdown.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From Unilever investing in digital skills to the lessons from Premier Inn, it’s been a busy week. Here’s my take.
After a year of upheaval for Facebook, from ad boycotts to rows over hate speech, Nicola Mendelsohn is focused on the future, the value of resilience and the rise of discovery commerce.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.