Are digital emissions a marketing blindspot?
Matthew ValentineA combination of weak consumer pressure and a lack of agreed standards means marketers are failing to prioritise cleaning up their ‘hidden’ digital emissions.
‘If they’re winning, we’re winning’: B2B marketers on the relationships that matter
Matthew ValentineFrom making the CFO your “first customer” to exploring cross-functional tension, marketers should put energy into nurturing relationships with the CEO and beyond.
Abercrombie & Fitch credits brand portfolio ‘strength’ for driving record quarter
Matthew ValentineFresh from appointing former Mars CMO Andrew Clarke to its board, the fashion retailer claims its “strong” brand portfolio has contributed to record sales.
AI ‘efficiencies’ boost Klarna profits and marketing frequency
Matthew ValentineKlarna claims it is reaping the rewards of embracing “practical AI” to make its business – and employees – “more efficient”.
Fashion turnaround gives M&S confidence to open ‘curated’ clothing store
Matthew ValentineHaving boosted not only quality but – crucially – style perceptions, Marks & Spencer is to open a curated standalone clothing and beauty store in “test and learn” trial.
Summer discounting sees retail prices fall for first time in three years
Matthew ValentineRetailers opting for heavy discounts on summer fashion and household goods have driven the first fall in retail prices for almost three years, but inflationary pressures remain.
Growth, humour and digital brand building: 5 interesting stats from Language of Effectiveness 2024
Matthew ValentineFrom analysing growth prospects to digital delivering brand building, Marketing Week’s Language of Effectiveness data suggests differing attitudes between B2B and B2C firms.
Consumers show sharp contrast between views on personal versus national finances
Matthew ValentineConsumers’ sentiments around their personal finances are improving, while sentiments around the general UK economy are on the decline, according to August’s GfK Consumer Confidence Index.
Global ad spend more than doubled over past decade
Matthew ValentineGlobal advertising spend is set to exceed $1trn (£820bn) this year for the first time.
McDonald’s experiments with retail formats in £1bn rollout
Matthew ValentineSmaller format stores and ‘Drive to’ outlets are part of the fast food giant’s plan to extend its UK footprint, as the business attempts to bounce back from its first sales drop since 2020.
P&G European brand boss named ISBA vice-president
Matthew ValentineProcter & Gamble Europe chief brand officer Taide Guajardo will work alongside Boots CMO Pete Markey, who was appointed ISBA president last month.
Coty looks to ‘advocacy marketing’ to ‘re-ignite’ brands
Matthew ValentineThe beauty giant describes its “multi-faceted” influencer strategy as a major point of differentiation, as marketing continues to drive “outperformance”.
Just Eat ad banned by ASA for insufficient targeting measures
Matthew ValentineA claim against the takeaway company was upheld despite Just Eat using Meta’s age targeting tools to aim the ad at over-18s.
Estee Lauder turns to ‘nimble’ precision marketing strategy to tackle falling sales
Matthew ValentineThe cosmetics company believes its stronger data capabilities will allow it to “quickly” turn trends into action and improve strategic pricing.
Changing the ‘mental model’: How brands are nudging consumers towards sustainability
Matthew ValentineIn the latest feature in our new series exploring marketing’s role in driving sustainability, we explore the psychology behind switching to sustainable brands.
Almost half of marketers ‘already using’ AI for market research
Matthew ValentineNew Marketing Week data finds widescale use of AI across various areas relating to effectiveness, with uptake amongst B2C firms and large businesses far higher.