‘Growth is back’: Nestlé bets on ‘iconic brands’ to drive second half success
Matthew ValentineDetermined not to “buy growth”, Nestlé believes compelling product and brand propositions, alongside managing price, will help the business thrive.
Matthew is a regular writer of features for Marketing Week. He has written about the design, marketing and retail sectors for more than 25 years and has a long-established interest in the creative industries. Matthew is the former editor of Retail Design World and his work has appeared in The Times, The Daily Telegraph, Retail Week, The Caterer, Essential Retail and Design Week, among others. He is also an experienced judge of B2B awards, having developed and run schemes in the retail and marketing sectors.
Determined not to “buy growth”, Nestlé believes compelling product and brand propositions, alongside managing price, will help the business thrive.
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