The Diary has decided to share some of the more revealing quotes from Maurice Saatchi’s confessional, sorry, lecture to the D&AD. “I am one who has never known the flash of inspiration, the touch of genius, the gift from the Gods,” he said, before associating himself with Picasso and Martin Luther King, among others. “I am not a real person. I am a made-up person. Because what Saatchi stands for is an acronym – a priceless piece of knowledge which the Gods spelled out for us in our name, letter by letter.” The Diary wants to hear from those with their own versions of what “Saatchi” stands for.
As one of the 10 Organisational Leaders in the CX50 list, First Direct CEO Chris Pitt discusses the role of the C-suite in delivering CX and customer-centric culture, as well as the functions that senior executives look to for strategic CX leadership.
Covid-19 may have damaged the career prospects of young people leaving education over the past 18 months, but could marketing be emerging as a popular destination for this next wave of talent?
From upping the focus on risk management and taking time out for strategy planning, to ending the obsession with creating content and ‘digital’, Mark Ritson, Helen Edwards and marketers from Boots, Mastercard and GSK share their thoughts on what brands should begin doing, and what should be banished.
Brands including Just Eat, Tesco and Mars put forward a team for last week’s event, which was described as the “de facto welcome back” for the industry, following 18 months of Covid-19.