The Diary has decided to share some of the more revealing quotes from Maurice Saatchi’s confessional, sorry, lecture to the D&AD. “I am one who has never known the flash of inspiration, the touch of genius, the gift from the Gods,” he said, before associating himself with Picasso and Martin Luther King, among others. “I am not a real person. I am a made-up person. Because what Saatchi stands for is an acronym – a priceless piece of knowledge which the Gods spelled out for us in our name, letter by letter.” The Diary wants to hear from those with their own versions of what “Saatchi” stands for.
The latest IPA Bellwether data anticipates particularly strong growth in main media advertising over the coming year, suggesting marketers are plotting a return to brand building.
The property company’s CMO Gary Bramall wants to unlock the positivity of moving home with a brand refresh designed to reflect his vision of a “holistic Zoopla”.
CEO Ken Murphy is “optimistic” about the future of the business, highlighting value, loyalty and online as the three areas Tesco will be focusing on in the year ahead.
Even before the rise of ecommerce, customers could reserve stock in one store at the till of another. Now the key to retail success is making it easy to access the right channel at the right time – and having a product worth buying.