Maurice tells of his letters from the Gods

The Diary has decided to share some of the more revealing quotes from Maurice Saatchi’s confessional, sorry, lecture to the D&AD. “I am one who has never known the flash of inspiration, the touch of genius, the gift from the Gods,” he said, before associating himself with Picasso and Martin Luther King, among others. “I am not a real person. I am a made-up person. Because what Saatchi stands for is an acronym – a priceless piece of knowledge which the Gods spelled out for us in our name, letter by letter.” The Diary wants to hear from those with their own versions of what “Saatchi” stands for.


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