Ad spend forecasts have been revised up for 2016, but the outlook is more uncertain as the impact of the Brexit vote is felt.
Too many brands are ‘interrupting’ the mobile experience with their ads rather than adding to it, says the company’s new UK boss.
Research shows consumers’ unique interactions with advertising on London Underground, with commuters seeking out ads as a distraction from their journey, says Exterion Media research manager Nicola Barrett.
Marketing Week readers have voted to put long deadlines for TV booking, the phrase ‘we know from research’, and ‘brand love’ into Room 101.
We arm you with all the numbers you need to tackle the week ahead.
The proportion of UK consumers that factor sustainability into their decisions when buying cosmetics and toiletries has never been higher. But, as new research by Teads reveals, major hurdles for marketers remain, from confusion to comparability to relying too heavily on social media to get their message across.
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