Mazda launches TV branding campaign

Mazda is launching a TV branding campaign in an attempt to broaden its cars’ appeal. The ads, which show all of Mazda’s key models and carry the company’s catchline ‘Get in. Be moved’, break on 24 July. Marketing communications controller Rachel Hackett says: ‘The whole theme is that there is more to Mazda than meets the eye. We want to reach a wider audience, so people are more familiar with what Mazda means.’ The pan-European commercial has been created by J Walter Thompson. It is the company’s second commercial in two months. The last TV ad, for people carrier the Premacy, was the first for four years (MW May 11).

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