Mazda Motors UK has promoted sales director Rob Lindley to managing director following the promotion of Philip Waring to vice-president of sales for Mazda Motors Europe. Marketing director Jeremy Thomson replaces Lindley as sales director in the UK and Mark Cameron becomes marketing director.
Whoever it was that claimed the geeks would inherit the Earth obviously had a premonition about Bill Gates. But if any proof was needed that socially awkward Star Trek fanatics cannot be ignored, television channel Sci Fi has released a survey showing how potentially valuable nerds are to marketers. The Sci Fi Geekforce Report shows […]
Brands should prepare for media inflation when the Olympics come to London in 2012, according to a leading media executive. Ian Clarke, partner at Starcom Europe, Middle East and Africa, has analysed the last Olympics in Athens and he finds that there was an average increase in price of 30 per cent across all media […]
Is floor advertising the answer to increasingly cluttered shopping environments? Some doubt its worth, but there are already many success stories when used imaginatively, says David Benady
While M&S and Next can see a profitable future in selling third party brands, has John Lewis got its strategy wrong?
Industry leaders express anger at “draconian” and “headline chasing” policy, as government gives green light to online and TV ad ban for HFSS products from 2023.
Long-term columnist and founder of Marketing Week’s Mini MBA in Marketing and Brand Management won for his “authoritative, provocative and riveting” columns.
CMO Sara Bennison believes focusing on outcomes, rather than planning, is the best driver for success.