M&C Saatchi appoints Steve Martin
M&C Saatchi has appointed Ketchum Sports director Steve Martin as managing director of its sponsorship division. Martin will join M&C Saatchi at the end of April.
M&C Saatchi has appointed Ketchum Sports director Steve Martin as managing director of its sponsorship division. Martin will join M&C Saatchi at the end of April.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
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