M&C Saatchi has created a poster campaign for Scottish Courage-owned Foster’s Super Chilled Lager, which breaks on May 23. The campaign comprises 96-,48- and six-sheet posters, all with the strapline: “Well you wouldn’t want a warm beer would you?” Media planning and buying is through Starcom MediaVest.
After reporting the safe return of “marathon man” Dom Robertson last week, the Diary challenged the marketing world to beat his feat of endurance, and in Guy Grieve, it’s found someone who comes pretty close. Tired of his Edinburgh-based job in sales and marketing, Guy gave it all up to spend a year living in […]
JC Decaux, the outdoor advertising company, has restructured its national sales team into two separate divisions – agency planning and trading. The two departments will be overseen by national sales director Jamie Lindsay. David Lambert has become director of agency planning and Daemon Brown has been promoted to director of trading.
Microsoft’s latest game for the Xbox, Forza Motorsport, is being launched across Europe with what digital agency AKQA claims to be the world’s first full-screen television-style broadcast over the internet. The technology behind the Forza Motorsport Channel – www.fmc.tv – is provided by the Akamai EdgePlatform. Mark Dawson, outgoing AKQA account director for Xbox, says […]
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the downside of focusing on ROI to Tesco’s assertion that marketing is “mission critical”, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
As we come out of lockdown, solid foundations and a clear brand strategy are vital to guide short-term tactics and ensure long-term shareholder value, former group marketing director at Royal Mail.
Michelle McEttrick is leaving the supermarket after six years having played a “key role” in the turnaround of the Tesco brand.
Marketers are feeling optimistic about employment prospects as the UK’s lockdown restrictions ease, following a year marred by redundancies and furlough.