M&C Saatchi rolls out Fosters Super Chilled Lager campaign

M&C Saatchi has created a poster campaign for Scottish Courage-owned Foster’s Super Chilled Lager, which breaks on May 23. The campaign comprises 96-,48- and six-sheet posters, all with the strapline: “Well you wouldn’t want a warm beer would you?” Media planning and buying is through Starcom MediaVest.


A man’s best friend is his faithful husky

Marketing Week

After reporting the safe return of “marathon man” Dom Robertson last week, the Diary challenged the marketing world to beat his feat of endurance, and in Guy Grieve, it’s found someone who comes pretty close. Tired of his Edinburgh-based job in sales and marketing, Guy gave it all up to spend a year living in […]

JC Decaux restructures national sales team

Marketing Week

JC Decaux, the outdoor advertising company, has restructured its national sales team into two separate divisions – agency planning and trading. The two departments will be overseen by national sales director Jamie Lindsay. David Lambert has become director of agency planning and Daemon Brown has been promoted to director of trading.

Microsoft plans TV-style broadcast for Xbox launch

Marketing Week

Microsoft’s latest game for the Xbox, Forza Motorsport, is being launched across Europe with what digital agency AKQA claims to be the world’s first full-screen television-style broadcast over the internet. The technology behind the Forza Motorsport Channel – www.fmc.tv – is provided by the Akamai EdgePlatform. Mark Dawson, outgoing AKQA account director for Xbox, says […]


    Leave a comment