M&C Saatchi rolls out Fosters Super Chilled Lager campaign

M&C Saatchi has created a poster campaign for Scottish Courage-owned Foster’s Super Chilled Lager, which breaks on May 23. The campaign comprises 96-,48- and six-sheet posters, all with the strapline: “Well you wouldn’t want a warm beer would you?” Media planning and buying is through Starcom MediaVest.

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